01
Technical health
Why audit
SPEND BUDGET ON CAUSES, NOT SYMPTOMS
Most SEO budgets are wasted on guesses. A site might be invisible because of a crawling problem, because its pages never state their topics clearly, because it says nothing about the places it serves, or because of all three at once. An audit replaces guessing with evidence, so whatever you invest next goes to the thing that actually moves results.
Our audits are readable. Every finding explains what the issue is, why it matters for your site specifically and what to do about it, ranked by expected impact and effort. Automated tool exports are the start of the work, never the deliverable.
Independent by design
The audit stands on its own. You can hand it to your in-house team, to your web developer or back to us, and the recommendations read the same either way. There is no lock-in built into the findings.
+ Technical Health+ Page Quality+ Local Visibility+ Evidence+ Findings+ Priorities+ Roadmap+ Plain English
WHATTHE AUDITREVIEWS
Talk about your SEOEvery audit covers the three layers that decide search performance, weighted to where your site shows strain. Crawling, indexing, speed, mobile experience, structured data and site architecture, with evidence for each issue found. The depth of our standalone technical SEO service, applied diagnostically. Whether your key pages each own one clear topic, how titles, headings and copy align, and where pages compete with or duplicate each other. How well the site and your business profile represent the areas you serve, and where genuine local opportunities are being missed.
Deliverables
THE REPORT, THE ROADMAP,THE CALL.
The audit arrives as a written report with a prioritised action plan: what to fix now, what to schedule and what to ignore despite what generic tools may claim. We walk you through it in a review call, answer questions and leave you with a roadmap your team can execute at its own pace.
Many clients follow the audit with focused implementation, whether that is technical fixes, page rewrites through our on-page service, or building out local visibility. Others take the roadmap in-house. Both are good outcomes.
Reading it
HOW TO READ AN AUDIT WELLTO A CLEAR ORDER OF WORK.
The value of an audit is realised in how it gets used, so ours is structured for action rather than admiration. The summary states, in a page, what is holding the site back and what to do about it, ranked. The body carries the evidence for each finding, so a sceptical developer or a second opinion can check the…
Prioritised findings ranked by
Prioritised findings ranked by impact and effort
Plain-English explanation and evidence
Plain-English explanation and evidence for each issue
A practical roadmap your
A practical roadmap your team or ours can follow
A review call to
A review call to walk through the results together
Reading it
HOW TO READ AN AUDIT WELL
The value of an audit is realised in how it gets used, so ours is structured for action rather than admiration. The summary states, in a page, what is holding the site back and what to do about it, ranked. The body carries the evidence for each finding, so a sceptical developer or a second opinion can check the working. The roadmap turns the findings into a sequence with rough effort attached, separating the fixes worth doing this month from the improvements worth scheduling and the warnings worth ignoring.
We encourage exactly that scepticism, incidentally. An audit that cannot survive being questioned was not worth commissioning, and walking through the findings together in the review call, including the ones you doubt, is where the document earns its fee. Most clients leave that call with fewer action items than they feared and more clarity than they expected, which is the intended shape of the thing.
After the roadmap
Some businesses hand the roadmap to their developer and execute it internally over a quarter. Some ask us to take the high-impact items and leave the routine ones in-house. Some discover the findings are small enough to close in a week. All three are successes, because the purpose of the audit was never to manufacture an engagement; it was to replace guessing with knowing.
- Prioritised findings ranked by
- Plain-English explanation and evidence
- A practical roadmap your
- A review call to
EVIDENCEFINDINGS
Reading it
HOW TO READ AN AUDIT WELLIN PRACTICE.
Technical health
Crawling, indexing, speed, mobile experience, structured data and site architecture, with evidence for each issue found. The depth of our standalone technical SEO service, applied diagnostically.
Page quality
Whether your key pages each own one clear topic, how titles, headings and copy align, and where pages compete with or duplicate each other.
Local visibility
How well the site and your business profile represent the areas you serve, and where genuine local opportunities are being missed.
Common questions
QUESTIONS WE'RE ASKEDABOUT AUDITS.
An SEO audit tells you exactly where your website stands: what is working, what is holding it back and what to fix first. Findings in plain English, evidence for every claim, and a prioritised roadmap rather than a wall of warnings.
The free tools that email you a scored PDF are pattern-matchers: they flag everything that deviates from a generic checklist, with no sense of which findings matter for your site or your market. The result is usually a hundred amber warnings and no way to act. Our audit uses tools for evidence-gathering and judgement for everything else: each finding is verified by hand, weighed against your actual situation, and either prioritised with a reason or explicitly dismissed with one. Ten findings you can act on beat a hundred you cannot.
Access to your analytics and search data where it exists, a short conversation about your services, areas and goals, and anything you already know about the site's history, past agencies, redesigns, migrations. Sites with no data at all can still be audited; the market and the site itself carry most of the evidence.
The structural findings, about architecture, page focus and local coverage, stay valid until the site materially changes. The competitive picture moves more slowly than the industry pretends but does move, so if you sit on a roadmap for a year, expect the priorities to need a light refresh rather than the diagnosis to be wrong.
Yes, and we do it without theatre. The point of a second opinion is evidence, not ammunition: where previous work is sound we say so, and where it is not, you get the specifics and the fix, not a sales pitch dressed as a post-mortem.
Let's build it
NOT SURE WHAT'S HOLDING YOU BACK?
An audit answers that question with evidence. Tell us about your site and we will scope one honestly.
